How to use Keywords in your site

How to use Keywords in your site

Keyword is a most important for an web site. It’s let the traffic get to your website at the first click of the mouse. A good website needs to be user friendly and have the potential to be ranked in good position in Search Engines. The key to success lies in the right choice of keywords that are known both to the search engines and the visitor alike.

Keyword:
A keyword may be a word or a phrase used by the visitor in search of information in the website. The web robots crawls the word or phrase and shows a list of best websites allied to the information to the searcher. More the keyword is popular more is the traffic to the website.

Choice of the right keyword: A website design that needs to be ranked in the first 10 rankings of the search engine must target a set of the best keywords. Way to choose keywords:

• Go to the keyword research tool of Google Adwords , Wordtracker etc
• Insert a keyword or phrase that a visitor would search on the website
  for information.
• The keyword research tool will display a list of the most important
  keywords.
• First gather as many keywords or phrase suggested by the keyword
  research tool.
• Then sort out the keywords as per popularity in the major search engines
  like Google, Yahoo, and MSN etc.
• In the final step, the most important keyword or phrase from the list of most popular keywords or phrase are again entered in the search box of the popular search engines to see the other corresponding websites which have optimized as well as to find out the most right keyword that relates to website design. After a thorough analysis a set of important keywords or phrase are targeted that help to optimize the website and increase traffic.

Use of keywords in web site design: In website design,
keywords must be well placed in a web page in order to get into the top position of the Search Engine Page Results (SEPRs).

Domain names: The domain name of a website is preferable to have the significant keywords so that the search engines robots can easily locate and display the website to the user.
 

• Meta Title Tag: The most relevant keyword or phrase
  must be used in the Meta title tag, which gives an idea of the web
  design and interests the user.
• Meta Description Tag: The Meta description tag is used
  to describe the website in the search engine page results by the search
  engines. The important keywords are displayed in such a way that the
  description is interesting. This tag must consist if less than 200
  characters including spaces in length.
• Meta Keyword Tag: The keywords and phrases that are
  important to the page are used in the meta keyword tag so that the Search
  Engine gets to the web design.

   

  Some important tips:
   
  • Keyword or phrases in the Meta Title Tag and Meta Description Tag must
    be used.
  • Use 70-80 characters in meta title.
  • Description – 250-300 characters.
  • Use keyword or phrases relevant to the web page.
  • Lower case letters must be used.
  • Use spaces between keywords.
  • The single and plural forms of keywords must be used.

   

• Header text: The header tag or text must have the
  significant known keywords.
• Image Alt Text: In a web page, image alt text is added
  to the images. The rich keywords are used to graphic designs so that when
  the page is loaded faster the user is able to read the image alt text
  instead of the images.
• Title of the Page: The page title tag is different from
  the meta title tag as the title relates to the body content of the page that
  follows. The placing of the important keywords is essential as it helps the
  website design to get maximum
  traffic and be listed in the top search engine listings.
• Body content: The body content of a web design must
  have right keywords or phrases so that the Search Engines like Goggle,
  Yahoo, Msn can easily locate down the web design. The maximum number of the
  right keywords is used in the body text the easy it becomes to get the top
  search engine ranking. The web robots look for the keywords that are placed
  higher on the web page. It is also important that the user know the key
  words used.
• Hyper text link: The website design
  must contain the keyword and keyword phrase in the link text.
• Footer text: The footer text has the important keywords
  so that the search engine spiders are able to locate the website faster.
• Footer link: The footer link in the web page consist of
  the keywords or phrases so that the visitors can easily access to the
  website.

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